Start Small with Pay Per Click Advertising
New to Pay-Per-Click (PPC) Advertising? The best way to get started is to start small, iterate, and expand. Being able to effectively track and manage progress within your campaigns is critical, and there is a very real management cost to building out an overly large campaign out of the gate. Pick a subset of the products you sell, the locations you can target, or the terms you can use within your campaign and start there. Iterate within that smaller subset, then start to apply your early findings to the creation of new parts of your campaign.
Source www.manta.com
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