Create More Effective Communications

Communicating with customers through various methods (phone, direct mail, email, flyers, etc) is important. Creating those communications effectively is as easy as 1-2-3:

1.     A concise value proposition: Clearly state what your product or service helps solve

2.     Provide an incentive: this can be a sale, coupon, demonstration, or sample

3.     Include a call to action: list different ways for your customer to take action to increase effectiveness

With these steps you clearly outline how the product or service meets the customer’s needs, why they need to have it and how they can obtain it. Simple, right?

Source:  http://www.manta.com/