Improve Your Sales

There are only four ways to improve your sales:

1)  Sell more of your existing product to existing customers

2)  Sell new products to existing customers

3)  Sell existing products to new customers

4)  Sell new products to new customers

Interestingly, each of the avenues above becomes more difficult, and more expensive, as you progress from 1 to 4.

Which are you using or not using?